Reengineering Active Comfort

Socks with built-in gel arch support

Launching August 2026

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Traditional socks provide zero structural support

Meet Hover Socks

Embedded, anatomically molded gel support

Elite Shock Absorption

Hover’s gel sole diffuses impact across the footbed, delivering ultimate cushioning to crush intense workouts or long days on your feet.

3 orthotic insoles with arch support options flat, regular, high arches

Precision Arch Support

No more "one-size-fits-all." Hover is custom-engineered for your exact profile—flat, regular, or high—targeting your arch for a more stable, efficient stride.

Custom Left/Right Foot

Your feet aren't identical matching shapes, so your socks shouldn't be either. Hover socks are specially made for each individual foot to hug your natural shape.